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B2B SaaS product UI — built for Canadian enterprises

Designing product experiences for web and mobile that scale with complex data, compliance, and loyalty integration across Canadian markets.

Lead designer

Alex Mercer — Lead Product Designer

Specializes in enterprise workflows, accessibility (AODA), and loyalty UX for Canadian markets.

Toronto • Remote Canada

Core capabilities

Design system
Design systems & components

Reusable components, tokens, and documentation to accelerate development across platforms.

Dashboard UX
Enterprise dashboards

Data-dense views that retain clarity—filters, drilldowns, and permissioned views for large orgs.

Mobile app UI
Mobile & responsive UI

Performance-conscious mobile flows and adaptive layouts for Canadian user patterns.

Selected case studies

Case study dashboard
Enterprise loyalty dashboard — Retailer, TOR

Led UI for a loyalty admin portal handling 10M+ members. Focus: segmentation, reward flows, and analytics.

Discuss similar
Case study mobile
Subscription management app — FinTech, VAN

Redesigned onboarding and billing UI — reduced churn by 12% in pilot markets across Canada.

See process

Design system & accessibility

We deliver tokenized color, scalable typography, and component libraries with WCAG 2.1 AA and Canadian accessibility considerations (AODA) in mind. Documentation, Figma kits, and code snippets included.

  • Tokens: colors, spacing, motion
  • Components: forms, tables, charts
  • Dev-ready: React/Vue-ready patterns and Storybook
Tokens shipped
Color, type, spacing
We provide a living style guide and accessibility audit with remediation plan.

Engagement models & pricing

Model Who it's for Duration Outcome
Discovery Sprint Early-stage product teams 2–4 weeks Research, prototypes, roadmap
Product Design Scaling SaaS products Ongoing (T&M) Design system, UI deliverables
Enterprise UX Program Large orgs & loyalty platforms Retainer / 3–12 months Governance, accessibility, support
Pricing varies by scope and compliance requirements. Contact us for a tailored quote.

FAQ

Yes — audits, remediation, and accessible component design are part of our standard offering for Canadian clients.

We design adaptable UIs that map to API contracts and implement flows for member experiences, redemptions, and promotions with privacy-by-design principles.

Typically: research artifacts, user flows, wireframes, hi‑fi UI, component library, and handoff documentation for engineering.

Start a project or schedule a demo

We work with product, design, and engineering leaders across Canada. Typical lead time for discovery is 1–2 weeks.